Spendquill blog
Writing on attribution windows, the structural Meta-vs-Google gap, and how to keep paid-media reporting on the same ledger every stakeholder can defend.
Latest
Blended ROAS smooths over a structural Meta-vs-Google gap and turns an audit-able row of numbers into a single figure nobody can defend. Here is the case for side-by-side.
Meta reports a 28-day-click / 1-day-view number; Google reports a last-click number. Same dollars, two windows — here is the structural reason the gap exists.